How using Live Chat for Travel and Tourism can be beneficial

 



What is live chat?


People these days thrive towards advancements that help them achieve tasks quicker and much more efficiently. Live chat is one such advancement that helps businesses make the customer service experience much quicker and more fruitful. To put it in simple words live chat is an online chat application that enables users to reach out to businesses in real-time. Users can just send a text on the chat platform instead of calling or sending an email and will have their questions or problems answered and solved in no time. Live chat softwares like Kapture chat helps travel agencies increase customer loyalty and revenue in the long run. 



Features of Live chat platforms


  1. 24/7 availability - 

Live chat can be made available 24/7 this means that your customers no longer have to wait till your employee hours to get their questions answered. Kapture chat enables travel agencies to expand instant availability which is very important in the travel and tourism industry. Integrating online chat services and self-support options gives another huge advantage. This makes customers independent and satisfied at the same time. 


  1. Immediate assistance -

No matter day or night online chat application caters to customer quires immediately and helps them have a pleasant customer experience. By providing immediate assistance businesses show that they really care about customer needs which creates a positive vibe for the customers and this, in turn, leads to more sales. 


  1. Help businesses make informed decisions -

A major feature of online chat services is that travel agencies can collect data via chat records. This kind of data is hard to collect when customer support is provided through phone calls or emails. The collected data serves as a valuable input when it comes to building sales and marketing strategies. 


  1. Is cost-effective

Integrating live chat software with customer care takes only a one-time investment that will last for ages. This also reduces costs as it does not require any infrastructure investment like call centers, monthly pay for call-center representatives, etc. Live chats enable customer acquisition, onboarding, and promotions at low prices. 


Benefits of Live Chat for Travel and Tourism


1. Online chat services help travel agencies improve the customer support experience 


One of the important benefits of having live chat is that it caters the customer queries immediately. Online chat system enables customers or website visitors to reach out to travel agencies exactly at that moment when they have an issue like luggage being lost, etc. Sending a message in the chatbox is much more convenient than calling customer support or sending an email because these alternatives consume a lot of time. When using alternatives like email it might take time for the customer support to reach out to customers and it’s hard for customers to know when they might get a response. The immediacy of customer care is very important when it comes to keeping customers happy and live chat software like Kapture chat does this very smoothly. 

2. Live chat increases customer acquisition and onboarding

Did you know that according to a report by Forrester, customers who use online chat platforms are 2.8 times more likely to convert than those who don’t? With immediate customer support, travelers are already happy and look forward to using the live chat service the next time they have an issue as well. Another added benefit of the online chat facility is that it not only enables travel agencies to increase customer onboarding and customer acquisition but these online chat systems also help businesses generate leads and prospects. Since the live chat facility is capable of keeping a record of customer interactions it can easily spot leads that can be used in customer onboarding. 

3.  Online chat platforms help businesses keep their customers engaged 

With a live chat service that is available 24/7, travel agencies tend to see an increase in customer interactions. By providing live chat services businesses help build an environment where customers are comfortable reaching out to them whenever there is a problem or an issue with their bookings, reservations, discounts, etc. This leads to an increase in customer engagement rates which in turn leads to an increase in sales. This shows that the businesses really care about the needs of their customers which helps in building a positive brand image. This not only increases profitability but also increases the efficiency of the travel agencies. 

4.  Online chat systems increase productivity in the customer service team

When it comes to traditional customer care methods like responding to complaints over emails or phone calls or letters or text messages or comments it can be very challenging and difficult for customer service agents to handle the large amounts of work. Whereas when using live chat facilities customer service agents are able to do a lot of multitasking. These agents are able to respond to multiple requests, queries, questions, etc. of customers all on the live chat platform.  This enables businesses to reach out to customers much quicker. This also improves workflow and increases the productivity of customer service agents.

5. Online chat services can give travel agencies an edge over their competitors

Consumers tend to move towards businesses that have the best customer service practices. Customers want to save time and feel frustrated when their queries are not answered immediately. There are a lot of companies that are still getting familiar with live chat services. If your competitors are one of them integrating a live chat platform into your customer support service gives your travel agency an edge over your competitors. Kapture chat not only makes your travel agency the “preferred travel agency” but also helps you build a good brand image which ultimately leads to an increase in sales. 

Live Chat solutions for Tourism and Travel Agency is a must-have if businesses want to increase profitability in the long run. To know more about live chat softwares click here for a demo.

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