5 chat tips to increase sales on your ecommerce platform

 Increasing online sales is the prime  objective of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, multiplying sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

But at the same time boosting ecommerce sales isn’t as difficult as you might think! More often than not, it’s a combination of simple techniques working together in unison to assist you reach your revenue goals.

While running an e-commerce store, it’s important to turn every visitor into a repeat customer. This can be accomplished largely by making every visitor feel valued – and you can do that by using real-time communication (such as live chat) on your e-commerce website.

How to increase ecommerce sales?

Even with an extensive product line and your credibility to operate in the market, there are some ways you can make sure that the person who clicks on your website, stays and makes a purchase. 

Certain ways to increase your ecommerce revenue -

Include Customer Testimonials

The best way to expand your online sales is to include these customer reviews and testimonials on your site. If they’re not there, customers are likely to leave your website in search of them, and they might not return.

People are 270 % more likely to buy a product with 5 reviews than one with zero reviews. This isn’t too difficult to set up since most website eCommerce platforms have a plugin for customer reviews. Other ways to ask for reviews include posting on social media, mentioning the feature in email newsletters, and reminding customers when they visit your site again for another purchase.

Implement Site Security

One of the prior things you should do is make your site secure with SSL. (This changes your http:// to https:// and protects your customer’s data.)

When your site appears higher on search ranking results, you gain a chance to get more visitors and sales.

So, put this on your site because it’s the right thing to help increase your online visibility. 

Leverage Omnichannel Marketing

To get the most out of your marketing efforts at the lowest cost, you’ll need to draw advantage of all the online platforms possible to create a seamless brand and customer experience

The good thing about Google My Business is that it’s free of charge. It doesn’t need any fee to set up your eCommerce presence that can boost your sales.

Social media and GMB provide your business with the opportunity to establish your online reputation and interact with customers. You can set up pre-purchase questions and provide support after the purchase.

Simplify Your Checkout

If you make the eCommerce process too difficult for consumers to buy and pay for products on your website, it won't take a long for them to ditch you for a competitor. It happens every second on the web.

According to Barilliance, the average cart abandonment rate is 78%, meaning more than three-quarters of shoppers leave a site without making a purchase. Some of the top reasons for this include:

• Unexpected shipping costs

• Being forced to create a user account

• Was only conducting research

• Concerns about security

• Confusing and long checkout process

Use Video Demonstrations

We’ve become a visual society. If someone is thinking of plunking down some cash for a product, you have a better chance of converting the sale if you can show that product in action on your website. In other words, people love video demonstrations.

Some of the ways you can effectively use videos are to showcase your product’s features and capabilities, instruct users on product use, provide product selection advice, and add value to a product.

Give Customers More (and Easy) Choices

Start by giving customers more recommendations. Let them be aware of what your top-selling products are with a banner or link that says “Best Sellers” or “Top Sellers.” Consumers like to follow the crowd, so they want to know what others are buying.

Another way to enlarge the reach of your site visitors is to focus on cross-selling. This is incredibly common with eCommerce sites and one that performs very well.

Tips to improve ecommerce site with Live Chat. 

Set up Kapture live chat and watch your sales grow! Talk to users in real-time and deliver exceptional customer service.

There are multiple reasons why every ecommerce store needs Live Chat. Live chat is an excellent way to boost your online business, stay ahead of your competitors, communicate instantly with your customers in real-time, and convert your visitors into buyers.

Personalise your online sales conversation

Personalised live chat is so important for increasing sales because it adds an element we’re very fond of at The Chat Shop; engagement. Elevate your customer experience by providing your site visitors with genuine, organic conversation. Your online conversion rate is an invaluable metric. Allow your live chat agents to make recommendations. Provide your customers choices by providing the human touch through live chat for ecommerce. Personalised interactions will make each and every customer on your website feel that they are important and you care about them.

Be proactive to sell online; start first

Growing online sales is easier when you choose a proactive live chat strategy. It is because live chat sales come easier when they’re sought after. If you’re waiting for your website visitors to click on your live chat feature, you’re losing sales.  In addition, integrating a proactive approach into your online sales strategy allows you to learn and leverage user data in a manner that will increase online sales.

Build trust through your live chat interface

Live chat branding is essential. When it comes to what your customers are seeing when they interact with you, you cannot afford to leave any stone un-branded. Live chat is not exempt from this either.

The way you choose to customise your live chat interface will directly affect how your customers feel about your chat and, by extension, your live chat agents and their recommendations. This is an essential component of utilising live chat to increase online sales. 

Integrate your live chat with Facebook and other social media

As if implementing live chat on your website wasn’t a large enough undertaking. Just like branding, your social media sites play a huge role in capturing new customers and holding on to your existing ones. In order for your social media sites to increase online sales, you need to integrate them with your live chat. Customers are going to be interacting with your brand at all touchpoints. Making yourself available to speak at the right time in the right places is crucial, so you cannot afford to leave your social media out of your live chat strategy..

Identify pain points

While it’s important to personalise your sales approach and make sure you’re building trust through branding, you need to understand one simple truth. live chat sales are always more than just a sale. In fact, even the chats you’re having that don’t end in successful sales can be beneficial.

If you’re genuinely searching tips for boosting ecommerce sales with Live Chat, start looking backwards. Live chat quality assurance techniques can teach you a lot, including what pain points you’re not addressing for your customers.

If one follows the tips to improve an ecommerce site with Live Chat can draw huge benefits to your website.

• Live chat saves time for both your customers and your company

73% of customers say that a company valuing their time is the most important part of good customer service.

• Live chat answers customers’ questions before they become hesitations

Live chat gives customers an opportunity to get answers right away so they can keep shopping confidently.

• Live chat keeps customer communications on brand

Live chat representatives can be instructed to respond in the same tone of voice as the rest of your website

• Live chat gives you valuable insights into your customers’ behaviors

With live chat, you can ask customers for feedback right after you’ve solved their problem within the chat — which is easier for them than a follow-up phone call or email survey.

Live chat humanizes your ecommerce store

A friendly chat box offers instant support from a real person, which feels more like a traditional store experience than just having a phone number customers can call or an email address to contact.

Execute live chat and you can begin to transform customer experience, whilst increasing your conversion rate and AOV. E-commerce businesses can also derive additional benefits of Live chat other than sales.